On clean, damp hair, apply a generous amount all over hair, making sure hair is coated from roots to ends. As an intensive repair treatment: cover hair with a plastic cap and sit under a warm hooded dryer for 10 minutes. Remove cap and rinse all traces of masque from hair. As a regular rinse-out conditioning treatment: leave on for 5 minutes, and then rinse thoroughly. Towel blot hair and style as usual.